Photo by James Q Martin

It’s Stylish to be Sustainable

Despite what the U.S. Supreme Court decided in its controversial Citizens United ruling of 2010, corporations are not people. They don’t have a beating heart or a conscience and they’re beholden to stockholders to pursue profit over all else. At least, that was the dominant paradigm before the early 1980s, when award-winning author John Elkington began advocating for corporate social responsibility through the think tank he founded, now known as SustainAbility.

In the mid-1990s, Elkington began measuring corporate performance through a framework known as the triple bottom line that looked beyond profits, investment returns and shareholder value. Looking at comprehensive investment results—that included environmental and social metrics—this accounting framework has since been adopted by businesses, nonprofits and governments around the globe.

The outdoor gear companies featured in this guide epitomize the ethics of socially responsible accounting, putting the Earth and its inhabitants on the same playing field as stockholder returns and business growth. We support these companies because they care about the future of this planet, and so do we. – Tyler Allen

Slide Klean Kanteen Insulated
TKPro 25oz
Klean Kanteen’s TKPro line boasts food-grade stainless steel and
vacuum insulation to keep beverages hot even in the depths of the
coldest winter days. Clever dotted threading allows 360 degree
pouring without removing the inner cap, while the outer cap acts as
its own double-walled insulated mug: all you need wherever you are
this winter.
$45 Building products designed to last, Klean Kanteen pursues
sustainability through durability, evading single-use plastics so that
one bottle endures for years of abuse. The company innovates
toward environmental viability in their product design, materials,
and energy usage, even carbon offsetting their shipping emissions.

Slide Toad&Co Kennicott Shirt Jac This stylish and eco-friendly button-up combines reclaimed
Italian wool with a mix of other fibers processed via mechanical—
instead of chemical—means. Warmth and class shake hands in
this moisture-wicking layer that you can sport for a day of winter
exploration or a night on the town.
$129 From its conception as Horny Toad in a Telluride, Colorado garage
in 1991, Toad&Co has revolved around clothing with a conscience.
Their products are made with recycled, non-GMO, organic materials
when possible, and they use processes that respect natural
resources and safeguard wearers from harmful chemical exposure.

Slide Matador Packable Adventure
Travel Gear
Packable, sturdy and reusable: That’s the name of the game for the
FlatPak Soap Bar Case and Toiletry Bottle. Made of Cordura fabric
sealed with a proprietary waterproofing coat, these TSA-approved
travel pouches keep it light and simple for the minimalist traveler.
$13 each An obsession for traveling light fuels Matador’s product innovations
and they’re committed to helping you eliminate single-use travel
containers to reduce your plastic footprint. With thoughtful design
and durable materials, their goal is dependability without sacrificing
the versatility of the traveler. Your gear should last for one adventure
after another.

Slide Patagonia Workwear Hemp, recycled polyester and organic cotton all play roles in
Patagonia’s ranch-rugged Workwear line, melding breathability
with rawhide toughness and environmental responsibility.
$179 Men’s Iron Forge Hemp Canvas Ranch Jacket;
$199 Men’s Burly Man Hooded Jacket; $79 Men’s Long
Sleeve Western Snap Shirt  |
Patagonia’s story has been woven into the natural world from the
start, with its roots in founder Yvon Chouinard’s eponymous
climbing gear company, splitting off into a legendary apparel maker
and evolving into the multifaceted organization of today. Causing no
unnecessary harm and using business to create and implement
solutions to environmental crisis are two of the company’s core tenets.
Their designs bend toward minimalism and simplicity to empower
human-powered sports in nearly every ecosystem of world.

Slide Stio Lone Tree Shirt Packable, sturdy and reusable: That’s the name of the game for the
Built as a salute to the classic field shirt, the Lone Tree Shirt earns
praise in wide-open spaces and offices alike, being professional and
functional enough for both. The fabric’s breathability and stretch lend
mountain innovation to the classic ranch-flannel look.