IT’S STYLISH TO BE SUSTAINABLE
Despite what the U.S. Supreme Court decided in its controversial Citizens United ruling of 2010, corporations are not people. They don’t have a beating heart or a conscience and they’re beholden to stockholders to pursue proﬁt over all else. At least, that was the dominant paradigm before the early 1980s, when award-winning author John Elkington began advocating for corporate social responsibility through the think tank he founded, now known as SustainAbility.
In the mid-1990s, Elkington began measuring corporate performance through a framework known as the triple bottom line that looked beyond profits, investment returns and shareholder value. Looking at comprehensive investment results—that included environmental and social metrics—this accounting framework has since been adopted by businesses, nonprofits and governments around the globe.
The outdoor gear companies featured in this guide epitomize the ethics of socially responsible accounting, putting the Earth and its inhabitants on the same playing field as stockholder returns and business growth. We support these companies because they care about the future of this planet, and so do we. – Tyler Allen
Klean Kanteen Insulated TKPro 25oz
Klean Kanteen’s TKPro line boasts food-grade stainless steel and vacuum insulation to keep beverages hot even in the depths of the coldest winter days. Clever dotted threading allows 360 degree pouring without removing the inner cap, while the outer cap acts as its own double-walled insulated mug: all you need wherever you are this winter.
Building products designed to last, Klean Kanteen pursues sustainability through durability, evading single-use plastics so that one bottle endures for years of abuse. The company innovates toward environmental viability in their product design, materials, and energy usage, even carbon offsetting their shipping emissions.
Toad&Co Kennicott Shirt Jac
This stylish and eco-friendly button-up combines reclaimed Italian wool with a mix of other fibers processed via mechanical—instead of chemical—means. Warmth and class shake hands in this moisture-wicking layer that you can sport for a day of winter exploration or a night on the town.
From its conception as Horny Toad in a Telluride, Colorado garage in 1991, Toad&Co has revolved around clothing with a conscience. Their products are made with recycled, non-GMO, organic materials when possible, and they use processes that respect natural resources and safeguard wearers from harmful chemical exposure.
Matador Packable Adventure Travel Gear
Packable, sturdy and reusable: That’s the name of the game for the FlatPak Soap Bar Case and Toiletry Bottle. Made of Cordura fabric sealed with a proprietary waterproofing coat, these TSA-approved travel pouches keep it light and simple for the minimalist traveler.
An obsession for traveling light fuels Matador’s product innovations and they’re committed to helping you eliminate single-use travel containers to reduce your plastic footprint. With thoughtful design and durable materials, their goal is dependability without sacrificing the versatility of the traveler. Your gear should last for one adventure after another.
$13 each matadorup.com
Stio Lone Tree Shirt
of the game for the Built as a salute to the classic field shirt, the Lone Tree Shirt earns praise in wide-open spaces and offices alike, being professional and functional enough for both. The fabric’s breathability and stretch lend mountain innovation to the classic ranch-flannel look.
A portion of the proceeds from sales of the Lone Tree line are donated to the American Prairie Reserve, a Montana-based nonprofit dedicated to sustaining the longevity and biodiversity of the Northern Great Plains. For the Jackson, Wyoming-based company, success hinges on preservation of the natural world. Stio sources environmentally friendly materials, fosters trust and accountability in their manufacturing partnerships, and produces gear of the highest outdoor quality.
Hemp, recycled polyester and organic cotton all play roles in Patagonia’s ranch-rugged Workwear line, melding breathability with rawhide toughness and environmental responsibility.
Patagonia’s story has been woven into the natural world from the start, with its roots in founder Yvon Chouinard’s eponymous climbing gear company, splitting off into a legendary apparel maker and evolving into the multifaceted organization of today. Causing no unnecessary harm and using business to create and implement solutions to environmental crisis are two of the company’s core tenets. Their designs bend toward minimalism and simplicity to empower human-powered sports in nearly every ecosystem of world.
$179 Men’s Iron Forge Hemp Canvas Ranch Jacket;
$199 Men’s Burly Man Hooded Jacket; $79 Men’s Long
Sleeve Western Snap Shirt  | patagonia.com